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In the convoluted world of politics, there are still those who have not yet learnt the importance of the Communication when it comes to deliver your message to managers, taxpayers and citizens in general. And it is important to get the objectives, administering and managing the achievements as well as reaching a worthy and dignified exit at the end of each stage.

In a day like today, that really looks like yesterday and will for sure look like the one we have tomorrow, it is amazing that two news make us see clearly the sensitivity which people have in the communication, as a tool to achieve their ends, and that others disdain with nonchalance. This might explain the disparate levels of popularity of some candidates, fame which has nothing to do with the quality and quantity of their political proposals, but with their public image.

On the one side, the communicative assets of the emerging political formation ´Podemos´, which takes advantage of anything and at any time to spread its message, this torrent of unravelling ideas having both criticism and admiration and praise. They do know how to give real value to a communication that is as effective as sensationalist. On the reverse, the announced departure of a political authority who remains silent when questioned by reporters, who eludes explanations and transforms the silence into an intentional meaningful interpretation from those who are there.

Today our mind is full of bad examples in Communication; where what matters is not so much to copy the stories of success but to learn from the errors and mistakes and make from the tripping and the experience, an opportunity to improve our capacities.